Aneela Jabbar, Adnan Ahmed Sheikh, Syed Hassan Raza. Examining the Role of Masstige Value Between Celebrity Endorsement and Consumer Engagement of Fashion Brands: An Empirical Study. Int. j. bus. econ. aff. [Internet]. 2023May23 [cited 2026May18];8(3):103-11. Available from: https://www.ijbea.com/ojs/index.php/ijbea/article/view/339