MARYAM AFZAAL, M. ARFEEN GOHAR, ZARRAR ZAHID. Green Marketing Effect on Consumer’s Purchasing Behavior/intention and Brand Equity. Int. j. bus. econ. aff. [Internet]. 2021Apr.21 [cited 2024May4];6(2):106-17. Available from: https://www.ijbea.com/ojs/index.php/ijbea/article/view/197